Christine Røde

Smoothie Exchange

A school project, April 2009. A rebranding of a local smoothie shop, with fresh pastel colors and color codes.

Volkswagen Passat

My final exam in spring 2008 was to create an ad campaign for a family car of choice. I went with the Volkswagen passat. The ad's concept is showing two contrasting drawings, which reflect two different ideas of what cars need. The first drawing, which is done in a childish style, cites a well-known Norwegian children's song. "'Honk honk,' says daddy's car, it can drive for many miles. It has four rubber wheels and it is really cool." The bottom drawing is more detailed, and focuses on what adults look for in cars they purchase, with functional features highlighted.

Pimp My Billy

Midterm project, spring 2008: "Create an advertising campaign to increase sales for BILLY, the Ikea bookshelf. Your target audience is students and first-time movers. You have 48 hours." The concept basically is to encourage people to pimp their Billy bookshelves, post the results to the website where other people will vote, and potentially win awesome prizes. At the same time as strengthening the Billy brand and making it something hip.

The text at the bottom reads "Join the search for the world's coolest BILLY bookshelf at PIMPMYBILLY.COM!"

Blind Item

Several times a week, various gossip bloggers release so-called "blind items". Usually vague tales of erratic behavior among Hollywood's elite, these are named as such because they never mention the celebrity's name, only hinting to who it may be. This may be because of lack of proof, or fear of getting sued - but no matter how truthful or realistic, it is always entertaining to guess who it may be. This is an illustration of such a blind item. I placed focus on keeping the style of the illustration and design as a whole the same as the message, with focus on the ambiguosity, the glamorized lifestyle, and the lack of believability behind the statement. December 2008.

Oh No They Didn't!

A complete make-over for the celebrity gossip website ONTD, including logo/identity work, web design and web development. Click below to go to the website. February 2009.

Delicious Illiteracy

Self-initiated project – an experiment with type that isn't type, an attempt to see how far you can bend the forms of typography before it's intelligible. December 2008